On today’s Internet, a central entity controls operations, data, and decisions. The new Internet uses distributed networks that share ownership and control via open, commons-based logic. This architecture supports synchronized collaboration and tracks decentralized microtransactions, resources, events, and agents—such as material specifications, certifications, and labor claims.
Granularity reveals informal value networks beyond a brand’s products, workers, operations, and supply chains. When farmers, weavers—even machines or techniques—record time-stamped transactions, they lay the foundation for bottom-up emissions reporting, microtransaction accounting, and fairer payment.
These detailed records—capturing mutual consent, transfers, and payment flows across each step of the value chain—make small economic units profitable and traceable, from farmer to processor, manufacturer to brand, and brand to customer or recycler. Consequently, this infrastructure enables accurate Scope 3 calculations, links real contributions to accountable climate action and blockchains-for-money, and allows Global South raw materials and labor to be valued fairly—something centralized systems have never achieved. Importantly, Smart contracts and structural protocols that recognize this full chain of value let creators claim a fairer share. This is the core mechanism by which decentralization shifts power from value controllers to value creators. Peer-to-peer consent ensures no single party can impose unfair terms.
At the same time, these systems produce rich product data that delights customers and creates sustainable competitive advantage for LLMs and AI-driven commerce. This means companies can now monetize individual uses, repairs, or contributions previously too small to track or charge for—expanding the universe of goods and services that can be bought, sold, and incentivized, and enabling entirely new business models.
Further reading on REA/Value Flows, GEO/SEO and how to take advantage of captured details.